A Social Media Marketing Expert must be exceptionally skilled in socializing and networking.
The Importance of Social Media Marketing
Social Media Marketing is an inexpensive way to reach a massive active audience, an audience that is participatory and offers a greater potential for the sharing of your content across social platforms, for increased awareness of your brand and for a more meaningful interaction with existing and potential customers. What is most significant, in my opinion about the sharing of a brand, product or service by an active social media audience, is that they share this content with their inner circle of friends and family.
Skills Required for Social Media Marketing & Strategy
The following social media marketing skills include but are not limited to:
- Content creation and publication
- Brand awareness and campaigns
- Ad campaigns and measurement
- Calendar creation and scheduling
- Reputation management
- Analytics and reporting
- Increasing followers and engagement