Recent Web Design Project
My Featured Web Design Project: AB&F
Objective: A website redesign and a complete SEO overhaul for an already established and profitable security company that specializes mostly in residential security alarm installations. Their current website was ranking poorly and was filled with pages that had been severely penalized for keyword stuffing. Their current website was not responsive and was improperly coded for SEO (search engine optimization). In addition to this, their previous SEO marketing plan consisted of a very large amount of what is referred to as “black hat” SEO. This means that the work that was done on their website used unethical tactics to acquire high rankings instead of organic, ethical “white hat” SEO. After the Google Penguin update, their once high-ranking website fell off the SERPS completely.
Not only did this site new a design overhaul, to include new text, images, graphics, pages, structure, buttons, a new blog, slideshows, sliders, video embeds, resources, ads and a mobile menu, but it also needed a complete SEO overhaul as well. The new Penguin updates that Google had rolled out, had a devastating affect on this client’s website and as a result, new website leads dropped significantly. I was brought on board to help get this website back on track and more importantly, to repair the negative optimization with search engine optimization that has been properly and ethically completed and that follows Google’s Webmaster Guidelines.