A person working in marketing must possess a strong working knowledge of experience design, brand development, interactive commerce and the creative process.
What’s the Difference Between Marketing & Advertising?
Marketing and advertising are often confused with one another, but their differences can be easily understood and aren’t as complicated as one might think. Advertising is the media through which a product, service or event is promoted during a specified time frame. Marketing on the other hand, is the overall strategic plan for pricing, distributing and promoting a company’s products or services.
Skills Required For Effective Marketing
I am a Modern Marketing Professional.
My skills include, but are not limited to, the following:
- Social Media Marketing
- Digital Marketing
- Content Marketing
- Mobile Marketing
- Email Campaigns
- Marketing Automation
- SEO: Search Engine Optimization
- Digital Advertising
Looking to hire a modern marketing professional for a digital marketing project? I’d love to hear from you. Contact me today and let’s discuss your business sales objectives and growth goals. Feel free to include some examples of past marketing strategies and campaigns as you see fit.
Hiring a Marketing Professional: The Real Challenge
The real challenges of hiring a marketing professional, is that most lack all the necessary skills that are required to effectively compete in today’s market. With technological advancements and clear changes in the buying habits and processes of the consumer, it is not enough for a professional to understand marketing concepts and strategy development. In today’s thriving and ever-changing digital environment, a person that is passionate about marketing must have a solid and above average understanding of complex technological digital tools, strategies, the modern audience, search engine optimization, search engine marketing (AdWords), analytics and the powerful marketing presence of social media.